New Brand and Website Launched for the Housing Authority of South Bend

Date Posted: 04/03/2025

Category: Public Notice

The Housing Authority of South Bend (HASB) recently rebranded their logo. The logo rebrand was created by Brooks Jeffrey Marketing, Inc. (www.BrooksJeffrey.com) and will be used throughout all HASB marketing.

The rebranded logo utilizes the Housing Authorities acronym HASB and a more inviting illustration of "home". The words in the logo were adjusted to bring more impact to the logo and better balance the logo.

The new logo is easily identifiable & easy to read. Importantly, the new logo will be easy to reproduce on a variety of marketing/promotional products to further promote the goals of the Housing Authority of South Bend.

Logos below: at left is the new rebranded logo, at right is the previous logo.

Housing Authority of South Bend logo HASB with a house icon then the rest of the words below. Previous Housing Authority of South Bend logo including two house roof lines above Housing Authority

New Website Launched 2Q 2025

The Housing Authority of South Bend (HASB) launched their new responsive website 2Q 2025 (www. HousingAuthoritySouthBend.org). The website was created by Brooks Jeffrey Marketing, Inc. (www.BrooksJeffrey.com).

The new "responsive" website allows users to easily navigate the website no matter what device is used to view the website (desktop, laptop, tablet, smartphone).

To help make this new website more accessible for all users (including those using adaptive technology), it has been built using Web Content Accessibility Guidelines (WCAG) 2.1 to address American with Disabilities Act (ADA) accessibility guidelines.

Some of the features/functions on the new website include:

Easy access to Apply Online, Pay Online, Resident Portal, Resident Services, Housing Choice Voucher & Public Housing HCV (Section 8) pages, and more.
Resident Services pages including how to contact the Resident Services Team, Resident Programs, Resources, Scholarship Opportunities and more.
Procurement and Development pages
Calendar feeds four events to the home page with quick links that allow site visitor's to add a calendar event to their own personal calendar
News feeds from the home page for quick review of the three latest news articles posted on the website
Our Communities - Find housing properties in your area by type of property

The new website will be updated continually with new information that will benefit all residents, landlords
and the public at large.

For more information about the Housing Authority of South Bend website, please contact Marsha Parham-Green, CEO/ Executive Director, 574.235.9346 or via email: mparham-green@housingauthoritysouthbend.org.

Brooks Jeffrey Marketing, based in Mountain Home, Arkansas, was awarded the contract for the new responsive website. Established in 1984, Brooks Jeffrey Marketing provides integrated marketing solutions: advertising, branding, photography, public relations, promotional items, websites & social media campaigns to businesses, government entities & non-profits throughout the US. Brooks Jeffrey offers customized integrated marketing solutions to Housing Authorities. (www.BrooksJeffrey.com)

all four website views desktop, laptop, tablet, smartphone.

RELEASE DATE: 2Q 2025
For more information, contact:
Marsha Parham-Green, CEO/Executive Director
501 Alonzo Watson Drive, South Bend, IN 46601
574.235.9346 l mparham-green@housingauthoritysouthbend.org.